Master Global dalam Manajemen Mode dan Kemewahan
Rome, Italia
Magister
DURASI
1 year
BAHASA
Bahasa inggris
KECEPATAN
Waktu penuh
TENGGAT WAKTU APLIKASI
TANGGAL MULAI PALING AWAL
Apr 2026
BIAYA PENDIDIKAN
EUR 16.000 *
FORMAT STUDI
Di kampus
* beasiswa hingga 25%
Global Master in Fashion and Luxury Management di Rome Business School adalah pilihan ideal bagi mereka yang ingin mengembangkan kemampuan manajemen yang solid untuk bekerja di industri Manajemen Desain Fashion & dan menjadi spesialis mode dan desain, peneliti tren, komunikator mode, spesialis merek, serta menjadi kompetitif di pasar kerja internasional.
Gambaran Umum Global Master dalam Manajemen Mode dan Kemewahan
Program Master in Fashion and Luxury Management bertujuan untuk melatih para profesional yang memiliki kemampuan untuk memberikan dampak pada sistem, pasar, dan industri fashion dan kemewahan. Peserta akan mendapatkan keuntungan dengan mempelajari konsep gaya mewah Italia dan tradisi mode "Made in Italy" secara langsung di Roma, pusat kemewahan.
Para siswa akan membekali diri mereka terlebih dahulu dengan pengetahuan inti umum di bidang manajemen, kemudian akan mempelajari dasar-dasar untuk beroperasi di industri ini, dan dengan pemahaman tentang teknologi baru, mereka akan sepenuhnya siap untuk membuat dampak di dunia dan mempercepat karir profesional mereka.
Bentuk jalur profesional Anda melalui 4 pilar:
Tautan yang benar dengan perusahaan
Jaringan perusahaan mitra internasional yang akan berdampak langsung pada pengalaman akademis mahasiswa melalui Business Practice LAB, kunjungan ke perusahaan, latihan di dalam kelas, dan dosen-dosen eksklusif yang akan mendekatkan konten teoritis dari master dengan realitas profesional saat ini.
Kebinatangan
Rome Business School dengan bangga merupakan sekolah bisnis paling internasional di Italia. Setiap hari kami mampu membenamkan siswa kami dalam lingkungan yang menstimulasi, berkat staf pengajar internasional kami. kelas kami dengan etnis campuran dan pengalaman eksklusif kami: Bootcamps. Para siswa akan memiliki kesempatan untuk berpartisipasi dalam bootcamps di Silicon Valley, Barcelona, Paris, Qatar, Lagos, Roma, Tuscany, London, dan Cina, serta Grand Tour Italia.
Dampak Profesional
Tujuan kami adalah untuk memberikan dampak yang nyata pada karir profesional mahasiswa kami, baik melalui akademik maupun melalui Layanan Karir. Selain perkuliahan, program Master kami menyediakan berbagai layanan untuk membangun profil mahasiswa kami melalui Layanan Karir terstruktur, pertemuan perusahaan dari perusahaan internasional terkemuka, sesi Company Shadowing atau Individual Coaching, dan program soft skill.
Tujuan yang Lebih Tinggi
Mengikuti motto kami, Better Managers for a Better World, kami percaya pada manajer yang membangun bisnis dengan tujuan yang lebih tinggi. Untuk itu, kami akan melatih para pemimpin untuk bertanggung jawab dan inovatif serta mendorong perubahan di masyarakat yang dimulai dari perusahaan mereka sendiri.
Mengapa memilih Global Master dalam Manajemen Mode dan Kemewahan kami
Kunjungan Perusahaan
Kunjungan eksklusif ke perusahaan fashion dan mewah untuk membenamkan diri Anda dalam kemewahan industri fashion mewah. Kunjungan pengalaman ke GUCCI, Valentino, Hugo Boss, Bulgari & Fendi untuk memahami bagaimana setiap perusahaan mengelola rantai nilainya, pengalaman pelanggan dari merek/industri mewah tertentu, bagaimana mereka mengelola saluran komunikasi yang berbeda, tren pasar segmen, dll.
Bootcamp Internasional di Paris termasuk dalam Master
Terapkan kepemimpinan global dan perkaya CV Anda dengan pengalaman internasional yang luar biasa saat Anda terjun ke dunia bisnis. Rangkullah peran sebagai mahasiswa global: perluas wawasan profesional Anda dan bangun koneksi global melalui bootcamp satu minggu yang menarik. Program Master menawarkan kesempatan unik dengan Bootcamp di Paris yang sudah termasuk dalam biaya. Anda juga dapat menjelajahi pusat-pusat keramaian di beberapa kota paling kosmopolitan di dunia, termasuk Silicon Valley, Paris, Roma, Lagos, Doha, London, Qatar, Cina, atau Tuscany.
Laboratorium Praktik Bisnis dengan Valentino
Selama lokakarya Business Practice Lab dengan Valentino, siswa akan bekerja dengan para manajer untuk menentukan strategi dalam memandu pelanggan melalui perjalanan pembeli produk VALENTINO. Para siswa akan memiliki kesempatan untuk berperan sebagai kepala label mereka, mengembangkan merek fashion atau merek mewah global, dan menentukan strategi operasional, posisi pasar, dan harga. Mereka akan dipandu untuk menentukan berbagai macam produk dan strategi distribusi sebagai Manajer Global.
Berdampak pada karier
Rome Business School mencapai tingkat penempatan sebesar 97%. Lebih dari 69% mahasiswa mendapatkan pekerjaan baru dalam waktu enam bulan setelah menyelesaikan gelar Master mereka dan lebih dari 50% sebelum lulus. Mahasiswa kami mendapatkan pekerjaan di perusahaan-perusahaan bergengsi seperti LuisaViaRoma, Vince, Versace, Max Mara, dan La Rinascente.
Bisnis dalam aksi
Program ini menawarkan kesempatan berjejaring yang luas dengan para profesional industri, anggota dewan RBS CAB, dan mitra bisnis melalui kunjungan perusahaan, kuliah tamu, dan proyek-proyek Capstone. Program ini mencakup penilaian kasus bisnis dari kisah-kisah merek yang sukses baru-baru ini dan laboratorium Praktik Bisnis dengan Valentino, di mana para mahasiswa mengerjakan strategi SDM untuk perusahaan mode mewah. Mereka juga terlibat dalam pengembangan strategi mode global atau strategi merek mewah dan mendapatkan akses ke basis data VOGUE BUSINESS untuk mendapatkan wawasan yang berharga. Capstone Project melibatkan tantangan nyata dari perusahaan industri terkemuka atau mengembangkan rencana bisnis untuk produk fashion dan mewah.
Peringkat Eduniversal
Peringkat TOP 30 di Masters Worldwide oleh Eduniversal.
The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
5% Start with Managerial Core
Acquire new skills and more knowledge about the world of economics
During the first module of the Master Fashion and Luxury Management, students will learn to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Specializing in Fashion and Luxury directly in Italy
During the second module of the Master in Fashion and Luxury Management, students will learn how to:
- The Fashion and the Luxury Market, its Sociology and its People:
- The Global Luxury and Fashion Markets, Groups, Brands and key players
- The Fashion and Luxury Industry, its Cultural Revolution, and sociology
- Fashion and Luxury Uniqueness in Customer’s Mind
- The success factors of Brand Origin, and the reasons for the success of ‘Made in Italy’
- People, Roles, Functions, and Managerial Competencies Linked to Fashion
- The Fashion World and the Management of Fashion Brands:
- The Fashion market segmentation, key categories, key players
- Branding and Positioning for Fashion Brands
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Events management
- The World of Luxury and the Management of Luxury Brands
- The Fashion market segmentation, key categories, key players
- Product Design, Style Development, and Production
- Marketing and communication/PR
- Merchandising and Buying
- Visual Merchandising
- Fashion shows and Showroom management
- The role of the Store in generating – Desirability, Purchase, and Loyalty in Fashion and Luxury:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The Key Role of Sales Ambassadors in Store
10% Being an innovative and responsible leader in the fashion industry
New Fashion Tech, Future Trends and Global Leadership
During the third module of the Master in Fashion and Luxury Management, students will learn how to:
- Fashion Luxury Law:
- Luxury and Fashion Licensing, & Luxury Trademarks
- Legal and Ethical Aspects and Copy Right
- Fashion & Luxury New Tech and Big Data Analytics:
- New Tech, AI, and The Future of Luxury and Fashion
- Fashion & Luxury in the Metaverse
- Retail, Luxury and Fashion Analytics
- Sustainability & Future Trends:
- Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury
- Sustainable Fashion Production, & Fashion Supply Chain Management
- Conscious Fashion Campaigns (Case studies analysis)
- Business Ethics and CSR
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%Business in Action
Practice Lab | In partnership with Valentino
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategies to guide customers through the customer journey of Valentino products.
5% Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Previous years’ experiences
The Practical Challenge:
Creating a loyalty offer for the Gen-Z audience, potentially benefiting from the recent brand upgrade effect.
The Practical Challenge:
To boost and increase online sales (which have increased in this last period, especially thanks to the Instagram shop), 2. expand the number of people who know the Amira brand and thus increase visibility, sales, and turnover.
Based on their profile, experience, and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Bird Enrollment Scholarship.
- Lifelong Learning Scholarship.
- Executive Women Scholarship.
- Academic Excellence Scholarship.
- Entrepreneurial Grant.
- Better Managers for a Better World Scholarship.
- Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
- Understand the Fashion and Luxury market from a business, creative, and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
- Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
- Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
- Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, and Style by understanding the different roles and responsibilities in a Company organization.
- Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.
Throughout your Master's in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Merchandising Manager
- Luxury Brand Manager
- Luxury Retail Buyer
- Store Manager
- Visual Merchandiser
- Product Manager
- Market Research Analyst
- Luxury Fashion Consultant
- Marketing Manager
- Creative Director
- Area Sales Supervisor
- Designer or Stylist
The salary of our students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%