Program dalam analitik data cenderung berfokus pada topik seperti pengumpulan dan interpretasi data, kode pelacakan situs web, kampanye pemasaran, dan manajemen program. Kursus juga dapat berfokus pada integrasi analitik dengan aspek lain dari dunia bisnis.

A certificate is proof of qualification of a certain set of skills. Students who obtain a certificate have completed educational requirements and tests. Through completion, they become ready to pursue a degree or diploma, or to head into the professional world in their field of expertise.